ilikecomiz: The Ethical Marketplace Connecting African Artisans to the World

Published on November 10, 2026

Artisans across Africa create stunning handmade goods, yet many struggle to reach buyers beyond their local communities. ilikecomiz solves that problem by providing a fair, digital marketplace where craft meets global demand. This pillar page explains how ilikecomiz works, who it serves, and why it matters for conscious shoppers and creative entrepreneurs.

What Is ilikecomiz?

ilikecomiz (operating as ILEY’COM) is an impact-driven online marketplace that connects African artisans, women entrepreneurs, and eco-conscious brands with customers worldwide. The platform focuses on handmade crafts, traditional clothing, natural beauty products, and artisanal foods. Every seller on ilikecomiz commits to ethical production and environmental responsibility.

Core purpose: Fair e-commerce for social and solidarity economy projects.
Primary users: Artisans, women-led brands, and conscious consumers.
Geographic focus: Africa, with growing international reach.

How ilikecomiz Began: From Social Initiative to Digital Marketplace

ilikecomiz started in 2020 as a project of “La Tunisie de Demain,” a Paris-based association founded by Marwa Moula and Mehdi Ben Abdallah. The goal was simple: give social entrepreneurs a professional outlet to sell handmade and sustainable products. In 2021, the initiative evolved into a full digital platform, supported by incubators like makesense, Marseille Innovation, and GIZ.

Since then, ilikecomiz has expanded from Tunisia into Senegal and other African markets, onboarding hundreds of sellers and thousands of products.

Who Sells on ilikecomiz?

Sellers on ilikecomiz are creative entrepreneurs who prioritize positive social and environmental impact. The platform reports that over 1,000 Tunisian women artisans have received digital training through its programs.

Seller Profile at a Glance

Seller Category	Examples of Products	Support Received
Women-led artisan brands	Handwoven textiles, Berber clothing, ceramics	Free e-commerce training, AI listing tools
Eco-friendly creators	Natural soaps, recycled home decor, organic foods	Visibility on a fair-trade marketplace
Social enterprises	Educational games, traditional crafts	Incubation, logistics guidance, KPI tracking

What Can You Buy on ilikecomiz?

Shoppers find a curated selection of authentic African goods. ilikecomiz organizes products into clear categories that reflect both cultural heritage and sustainable values.

Fashion and accessories: Handmade jewelry, leather goods, traditional garments.
Home and living: Olive-wood kitchenware, ceramics, woven baskets.
Beauty and wellness: Natural oils, herbal soaps, plant-based skincare.
Food and gastronomy: Spices, preserves, traditional North African specialties.
Art and craft: Paintings, sculpture, and decorative objects made by local artisans.

Each purchase on ilikecomiz directly supports a maker’s livelihood and funds free training programs for impact-driven brands.

Seller Tools and AI Features on ilikecomiz

ilikecomiz provides practical technology that helps artisans with limited digital experience succeed online. The platform’s AI assistant, ILEY’GEN AI, generates optimized product listings, including SEO-friendly titles, keywords, and descriptions. Sellers can also manage orders through an integrated WhatsApp feature, making day-to-day operations easier from a mobile phone.

These tools lower the barrier to e-commerce and allow creators to focus on what they do best: making high-quality products.

How ilikecomiz Supports Women Entrepreneurs

Women form the backbone of ilikecomiz’s seller community. In 2025 alone, the platform trained more than 100 entrepreneurs, 70% of whom were women. Forty percent of those trained came from southern Tunisia, a region with fewer economic opportunities.

The support goes beyond listing products. ilikecomiz offers workshops on business models, marketing strategy, and pitching, delivered online and through partnerships with organizations like UNDP Tunisia and the Orange Tunisie Foundation.

The Social Impact of ilikecomiz

Every transaction on ilikecomiz contributes to a broader social mission. The platform operates on the principle that “one product purchased equals one training session funded” for impact-driven brands. This model creates a cycle of skills development and economic resilience.

ilikecomiz has also increased its own organizational capacity, growing from 7 to 10 employees and achieving a 145.9% revenue increase after participating in a UNDP-supported accelerator program. That growth translates into more resources for seller training and platform improvements.

How ilikecomiz Ensures Fair and Ethical Trade

ilikecomiz is built on transparency and fair terms for makers. The platform moved from a pure commission model to a hybrid model that combines commissions with optional subscriptions, creating more predictable revenue for both sellers and the marketplace. Sellers retain control over their brand identity and pricing, while ilikecomiz provides visibility and logistical guidance.

Buyers can trust that products labeled as handmade or eco-friendly on ilikecomiz come from vetted artisans who share the platform’s commitment to sustainability.

ilikecomiz vs. Mainstream Marketplaces: What’s Different?

Feature	ilikecomiz	Typical Global Marketplace
Mission focus	Social and environmental impact first	Profit maximization
Seller support	Free training, AI listing tools, incubation	Fee-based services, limited hands-on support
Product authenticity	Vetted handmade and eco-friendly goods	Mixed; mass-produced items common
Community impact	Purchase funds training for artisans	No direct community investment model

ilikecomiz occupies a distinct space: it functions as both an online store and an incubator for underrepresented entrepreneurs.

How to Start Selling on ilikecomiz

Becoming a seller on ilikecomiz involves a straightforward process designed for creators at any digital skill level.

Apply through the platform: Submit your brand story and product samples for review.
Complete onboarding: Receive guidance on photography, pricing, and listing best practices.
Use AI tools: Generate SEO-optimized product descriptions with ILEY’GEN AI.
Manage orders: Track sales and communicate with buyers via the integrated dashboard or WhatsApp.
Access training: Join free workshops on marketing, business planning, and e-commerce.

Sellers keep more of their revenue while gaining access to an international audience that values ethical craftsmanship.

The Future of ilikecomiz and African Ethical E-commerce

ilikecomiz continues to expand its footprint across Africa. After establishing a strong presence in Tunisia and Senegal, the platform aims to onboard more artisans from diverse regions and product categories. The growing demand for sustainable, traceable goods positions ilikecomiz as a bridge between African craftsmanship and global conscious consumers.

For shoppers, supporting ilikecomiz means choosing products with a story—and a positive impact.

Take Action with ilikecomiz

ilikecomiz proves that commerce can be a force for good. If you are an artisan ready to reach a global audience, apply to sell on ilikecomiz and access free training, AI-powered listing tools, and a community that believes in your craft. If you are a shopper, choose ilikecomiz for gifts and home goods that carry meaning, support women-led businesses, and celebrate African creativity.

Visit ilikecomiz today and be part of a marketplace where every purchase helps an artisan build a better future.